Pre-Sales · 5 capabilities
Campaign Management
Judge a campaign on the bookings it produced, not the clicks it bought.
Marketing spend is usually measured where it is easiest to measure — impressions and cost per lead — and defended months later on numbers nobody can reconcile. Campaign management carries the source all the way down the funnel, so spend is judged against bookings.
Spend Tracking
Budget recorded per campaign, per channel and per project, in one place rather than across three ad accounts.
Source Attribution
Every lead keeps its campaign, channel and creative permanently — so attribution survives the buyer's whole journey.
Qualified-Lead View
Counts what passed screening, not raw form fills, which is where most channel comparisons quietly go wrong.
Funnel Conversion
Enquiries, site visits and bookings shown on the same campaign line, so a cheap-lead channel that never converts is visible.
Cost Per Booking
The number the spend is finally accountable for, calculated rather than estimated at month-end.
The line every campaign is judged on
| Stage | What it counts | Why it matters |
|---|---|---|
| Spend | Budget released | The only input you control |
| Enquiries | Raw form fills | Cheap here means nothing on its own |
| Qualified | Passed screening | Where most channel comparisons go wrong |
| Site visits | Actually turned up | The first honest signal of intent |
| Bookings | Signed | The number the spend answers to |
A channel that produces the cheapest leads and the fewest site visits is not a cheap channel. It is an expensive one with a flattering report.