The challenge
Agencies report impressions, clicks and leads. Sales reports bookings. Nobody can connect the two, so portal and ad budgets get renewed on instinct.
Teams that want real attribution usually end up paying for a separate tool just to answer which channel produced which deal.
The system
- 01
Spend recorded where the leads land
Campaign spend is tracked alongside the campaign, so cost and results live in the same system.
Campaign Management → - 02
Every lead keeps its source
Campaign and portal enquiries are captured with their source and de-duplicated against existing buyers.
Lead Management → - 03
Judged on bookings
Qualified leads, funnel conversion and cost per booking are read per campaign — the line every campaign is judged on.
Campaign Management → - 04
One report for the review
Source performance sits next to the funnel and agent views, so marketing and sales argue from the same numbers.
Reports & Dashboards →
What changes
- Budget decisions made on bookings, not clicks
- Underperforming portals visible within one cycle
- No separate attribution tool to pay for and reconcile
- Marketing and sales review one shared funnel
