Case studiesDevelopers

Illustrative playbookDevelopersBrokeragesUAE

Launch day without the chaos: running an off-plan release on one live inventory

A developer releases a tower to its own sales team and its partners on one live inventory, where a unit can only be held once. Discounts go through a single approval path, so price is settled before the booking form is signed.

Illustrative playbook — no customer is named and no result is claimed. Every step is a capability Terrarco ships today.

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A modern residential tower with glass balconies at duskOff-plan launch · Live inventory

What a team would measure to prove it

Double-booked unitsUnits with more than one active hold or booking
Discount approval timeRequest to decision on the deal desk, in hours
Hold-to-booking rateHolds that became signed bookings on launch day

The challenge

Launch day is when a shared spreadsheet fails hardest. Partners and in-house agents pitch from copies that went stale an hour ago, two people promise the same unit, and discounts get agreed on the phone before anyone senior has seen them.

Every one of those problems becomes a cancellation, a dispute or a margin leak later in the deal.

The system

  1. 01

    One inventory structure, released in bulk

    Project, phase, tower and unit are modelled as they exist. Price revisions and phase releases apply across a tower in one action, with a record of what changed.

    Inventory & Projects →
  2. 02

    A unit can be held once

    The moment one seller blocks a unit, every other seller sees it held. Availability changes with the action that caused it, not with a re-sent sheet.

    Inventory & Projects →
  3. 03

    Partners see only their mandate

    Each partner works inside the projects they are mandated to sell, and registers buyers on a timestamp both sides can see.

    Channel Partner Network →
  4. 04

    Price settled before paper

    Cost sheet, discount approval and booking form follow one controlled path, so nothing is signed at a price nobody approved.

    Booking & Deal Desk →

What changes

  • Every seller, in-house or partner, reads the same live availability
  • Discounts carry an approver and a timestamp
  • Booking forms come from approved cost sheets, not retyped figures
  • Collections start on the plan the buyer signed

Your numbers, not ours

What a slow reply costs you

Enter your own figures. Nothing here is a Terrarco benchmark — the formula is shown underneath so you can check it.

Commission at risk each year, by your own numbers

$129,600

About 2.2 deals a year that your own close rate says you would have won.

40 enquiries × 12 months × 15% cold × 3% close × $3,000,000 × 2% commission

See where your enquiries go cold

An estimate from your inputs, not a promise of what Terrarco will recover.

Founding Partner Program

Five seats. Your deal becomes the next story.

We would rather show you nothing than show you something invented. The first verified stories on this page will come from these five teams.

Who we're inviting

  • Five luxury teams, across at least three markets
  • One each: agent, team, brokerage, developer, partner network

What you get

  • White-glove onboarding — live in a day
  • A seat on the roadmap: your requests go first
  • Founding terms, agreed with you directly

What we ask

  • Ninety days live on Terrarco
  • One story, with your approval on every word
  • Written consent before anything is published

Why it's worth it

  • Your story becomes a co-branded asset you can send your own clients
  • “Here's how we handle your deal”, shown rather than promised
Apply for a founding seat

Run your next launch on one live inventory.

We will model one of your towers and walk a launch day through it with your team.